We are passionate about organic and that is why we are Certified with SXC.
Certification is about supporting the organic community. This is done through annual inspections and subscription payments which are used by the organic Not For Profit Organisations to raise awareness as well as assist organic farmers both here in Australia and in the US.
We strongly believe that you can only claim to be 'organic' if you carry accreditation from a recognised Organic Certifier. With so many organic claims now being made it is important for us to shine the light and lead the way in the Hair colour industry as the
FIRST & ONLY 100% Certified organic hair colour on the market here in Australia.
This is BIG stuff from a little Aussie business!
FACT:
Australia does not have regulations with regards to the use of the term 'organic' on products. This means any product or company can use this claim on their labels even if they do not have organic certification or contain organic ingredients. Therefore it is left to the consumer to understand the organic certifications and decipher claims made on products.
Why are we certified through SXC?
When certified, the operator signs a certification agreement with SXC. This agreement clearly states the rules and processes that both SXC and the operator must abide by, including the confidentiality requirements for both parties, and the requirement to abide by SXC's logo use manual (which is provided to operators during the certification process). The agreement also details the circumstances under which an operator may be suspended or decertified.
It is clear that SXC achievements as an institution are greater than many others that can be seen in the market, but for Desert Shadow it was very appealing to have a certification body with high standards where any approved cosmetic label has to have up to 95% certified organic ingredients, and as we have nothing to hide, we decided to go for the most rigorous certification we could find in Australia.